News

MOTORS TV set for Pan-American expansion

19/01/15

Miami Beach at NATPE, January 19, 2015 – Motors TV, the world’s only dedicated motorsport television channel, will expand its worldwide reach by launching across North and South America on January 28.

Two new programming feeds – a Spanish-language version for Latin America and English language platform for the US via Eutelsat America’s EUT 113 satellite – will provide millions of racing fans with a diverse range of motorsport coverage only previously available to European audiences.

The expansion was announced at the NATPE Market & Conference by Motors TV founder and CEO Jean-Luc Roy, in collaboration with Aymeric Genty, CEO of Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, and Francois Thiellet, CEO of independent channel distribution agency THEMA.

Motors TV, also known as The High Speed Television Channel, has aired some of the world’s greatest motorsport series since first going on-air 15 years ago. The channel will be introduced to Latin America through Alterna’TV while THEMA represents it to media platforms in the US. Both Alterna’TV and THEMA will launch their distribution efforts at NATPE, the only American program market serving the worldwide television community, and will be meeting with carriage partners this week in Miami.

Audiences can look forward to an eclectic range of motorsport comprising two and four-wheel world, international and national championships on a live, delayed and highlights basis. Boats, planes, scale-model and regular magazine programmes will also feature heavily amongst content produced at the channel’s Miami outpost.

Launch week will feature live action from the world’s greatest motorcycle beach race – Enduropale du Touquet – while the season-long schedule includes live FIA World Endurance Championship and British GT coverage, as well as same-day FIA World Rally Championship highlights.

This latest development is set to see Motors TV’s 30million-strong subscribers from across 42 European countries soar thanks to a Pan-American audience passionate about motor racing.

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