News and Press Releases

SFR adds 4 new channels to its offer "LE BOUQUET AFRICAIN"

Tuesday, May 04, 2021

THEMA Company, specialist in the edition and distribution of multicultural audiovisual contents, and subsidiary of CANAL+ INTERNATIONAL, is delighted to announce the launch of four new channels inside of SFR "Le Bouquet Africain" offer.

  • “Le Bouquet Africain Découverte", the package’s first level, adds NCI – La Nouvelle Chaine Ivoirienne, to its line-up. The channel has demonstrated a strong potential since its launching in Africa.
  • Novelas TV, the telenovelas dedicated leading channel in Africa, is added to “Le Bouquet Africain Premium”. The channel is already distributed by Free and Bouygues Telecom in France.
  • A+, the African series dedicated channel, already available with Free, Orange and Bouygues Telecom, is added to the third offer’s level “Le Bouquet Africain Privilège”.
  • SunuYeuf, the wolof channel dedicated to Senegalese drama and series, also integrates “Le Bouquet Africain Privilège” and is by so launched for the first time in France.

Note that a substantial part of A+ contents are available on +D’AFRIQUE, the on-demand platform included in SFR “Le Bouquet Africain Premium”.

« By integrating these channels to Le Bouquet Africain, we aim to demonstrate that the offer stays in line with our viewers expectations, who demand access to diversified contents showing modern formats. Le Bouquet Africain is constantly evolving to suit the diaspora’s expectations”, declares Timothée Vidal, THEMA SVP Multicultural Distribution & Digital.

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