A new channel drawing on the success of Planète+ and distributed by THEMA - a CANAL+ company - makes its debut in Canada: SEASONS. The channel has been on the French market for twenty years and is being launched today in Canada at the same time as the start of hunting season, a key period for over 400,000 hunters and nearly 815,000 Quebec fishermen. The launch of SEASONS is also supported by a large-scale campaign (print, web and grassroots).
SEASONS is available since Wednesday, September 21 from cable distributor Cogeco. Starting October, the channel will be available from Bell Fibe TV, CCAP and Sogetel. SEASONS will be unscrambled on the day of its broadcast by Cogeco and Bell Fibe TV.
Considered as a reference channel among hunting and fishing enthusiasts, SEASONS will showcase programming tailored to each season and reflecting the characteristics of these activities worldwide. The channel’s key weekly shows include TV magazine Terroirs which will highlight the lives of men and women passing down their regional traditions, Pêches modernes which will reveal the latest fishing technological innovations, and Chasses au Pluriel which will focus on environmentally responsible hunting. Each week, SEASONS will broadcast 50 hours of hunting shows and 50 hours of fishing shows, with never-before-seen documentaries and regular magazines.
This upcoming launch is a new example of the synergy achieved between the production of niche channels and their distribution through specialized subsidiaries within the CANAL+ Group.
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