Happy Birthday LUXE.TV!

“A spectacular development across 2/3 of the world!” that is how
Jean-Baptiste Stock, Managing Director of LUXE.TV, sums up the first three years of LUXE.TV, the channel dedicated exclusively to the luxury world.
“For instance in France, our brand awareness is at 40% and the weekly reach is more than Half-million* viewers. We over perform on AB+ targets who are buying luxury goods: beauty products (72%), wines (57%), hotel / restaurant (48%), travel (35%), watches (25%) and cars (13%)*. Great results are also coming from Italy, Luxembourg, UK and Russia. That is a wonderful achievement for such a young channel” says Jean-Baptiste Stock. “Moreover, thanks to the prestigious brands with whom we have successfully collaborated, we deliver programs that satisfy 80% of our viewership”.

LUXE.TV has become the reference point for the luxury world.

More than 800 luxury brands have opened their doors to LUXE.TV. 17 LUXE.TV crews from all around the world produce 100% of the HD programs for the channel. For our third anniversary, LUXE.TV will broadcast more than 40 amazing shows never seen on TV before and covering all the glamorous themes of the luxury world: Nature Odyssey, Total Wellness, Glamour Mechanics, Fashion World, Jewels and Watches, Home Luxe Home, A La Carte and ARTS e-MOTION.

100% HD

A pioneer in High Definition television, LUXE.TV produces and broadcasts its programs using the most advanced technology available today.

These launches represent a big new opportunity to open up to new cultural horizons, starting with the youngest audiences.

LUXE.TV is the first international television network dedicated exclusively to the world of luxury.

With production crews present in cities around the world, LUXE.TV provides high-end coverage of the luxury industry in all its diversity. Broadcasting in English, French, German, Italian, Spanish and Russian, LUXE.TV has direct access to more than 385 Million viewers throughout Asia, Australia, Europe, India, Russia, North Africa and the Middle East.

* Source: Médiamétrie France: Telephone questionnaire from 1000 subscribers using Canalsat, Numericable and Orange from the 30th March to the 5th April 2009.

More information about LUXE.TV
Version française de ce communiqué de presse